Being fashion forward, standing apart from the swarms of designers and entrepreneurs is a challenge met by a select few in Atlanta. Leading the pack in many ways is Kandi Burruss along with friend/business partner Peaches.
Founded in 1999, Tags has boasted “quality, affordability, and the latest trends” and delivered on providing “luxury for less”. This fashion beacon is a one-stop shop for all clothing needs from casual to red carpet, most items being priced under $100.
What makes this such a big deal in the age of bankrupt celebrities selling post-apocalyptic, tattered pieces for thousands of dollars? Here you have are people with significant social and financial status who look beyond the price point and center their business on what should take priority: the customer.
In fact, that is the essence of their mission statement: “Fashion is our business, customer service is our priority.” This perspective takes true empathy. Not thinking from just your own limited view, but from that of another.
The price point is one thing, but what about the fashion?
Because price means very little if you can’t slay all day!
…Tags definitely deliver!
With cutting edge patterns, prints, and fabrics which are perfectly paired to rival fashion week in Milan, it’s easy to feel like a celebrity when wearing her pieces.
This specialty boutique is such because of another unique facet: they cater to the plus size woman. Or as Tags affectionately calls them, “curvy girls”.
Plus size women face challenges such as finding clothing that 1) fits in more than one area of the body, 2) doesn’t look bland or mumu-ish, and 3)… isn’t outrageously priced. Many plus sized women find that clothing in the average store or boutiques fit the perfectly symmetrical, anorexic, Barbie wannabes and resign themselves to subpar fashion simply in the name of not being naked.
Not at Tags!
When a business owner sells AND endorses their own product that speaks volumes about their belief in what they are offering to their customer base. Kandi has been regularly pictured wearing her stores’ designs, even grabbing clothes for her personal collection right from the racks.
Tags has continued the legacy of hospitality that the South has always been known for. Get yourself Tagged in either Atlanta, Las Vegas, or online at www.tagsatl.com