10TH ANNUAL ATLANTA INTERNATIONAL FASHION WEEK NAMES GOCHA HAWKINS CREATIVE DIRECTOR
The Spring Show will take place March 30 – April 2 at various locations in Atlanta
(ATLANTA) – March 15, 2016 – Celebrity stylist, image consultant and TV personality Gocha Hawkins has been named Creative Director of the Spring and Fall Atlanta International Fashion Week (AIFW), taking place March 30-April 2, 2016 and July 26-31, 2016.
Now in its 10th year, the travel-themed fashion experience will feature over 15 international designers at various runway shows around the city. Landmark venues such as the Biltmore, Rhodes Hall, and The Millenium Gate will host the Spring show which will be carefully curated and styled by Gocha.
“I am thrilled to join this year’s Atlanta International Fashion Week as Creative Director,” says Gocha. “I’ve had a passion for fashion all my life and to be able to lend my creative vision and expertise to one of the premiere fashion events in the city is a true honor. I look forward to working with the AIFW team and to making this year’s show one of the best yet!”
“We are excited to have Gocha on board to ensure that our shows and models have the cutting edge look and style that our guests have grown accustomed to over the years,” says AIFW founder Paula Whittle. “Gocha is a pro and has a proven track record of excellence in beauty and style. We look forward to developing a lasting relationship with her and her team.”
For information on tickets and show times, visit www.atlantaintlfashionweek.com
ABOUT ATLANTA INTERNATIONAL FASHION WEEK
The Atlanta International Fashion Week is one of the largest fashion and entertainment events in Atlanta. We have featured over 270 notable designers from around the globe and have showcased major brands such as Roberto Cavalli, Trina Turk, Calvin Klein, Kenneth Cole, Juicy Couture, Rock & Republic, White House Black Market, Sean John, Dereon, BCBG, True Religion, Akademiks, Ecko, Baby Phat, Rocawear. AIFW has received proclamations from the Atlanta City Council and the State Governor. Past partners include Nordstrom, World Fashion TV, Columbia Pictures, Smartwater, Comcast, Mercedes Benz, Paul Mitchell, W Hotel, Cynthia Bailey, Paramount Pictures, Usher’s New Look, Delta, Revlon and SkinnyPop. Celebrity attendees include Kim Kardashian, Sean “P.Diddy” Combs, Floyd Mayweather, R&B artist Monica and hosts of corporate buyers and industry professionals.
Gocha Hawkins (pronounced “go-shay”) is an award-winning hairstylist and owner of Gocha Salon, an Atlanta-based salon specializing in precision cuts, color, extensions and make up applications. A native of Detroit, MI, Gocha has over 20 years of experience in the beauty business with 19 of those years spent as a salon owner. She received her cosmetology training at John M. Patterson State Technical College (now Trenholm State) in Montgomery, AL. She’s worked with celebrities such as Serena Williams, Beyonce, Keyshia Cole, Christina Milian, Kandi Burruss, Vivica Fox, Drake, Ja Rule, Pitbull, Mike Epps, Lil’ Jon, The Game, R. Kelly, T.I., Kelly Rowlandand many more. Her work has been featured in Sophisticate’s Black Hair, Style Q, Smooth Magazine and on the covers of Hot Atlanta, Salon Profiles, Salon Sense and Black Passions.
Additionally, Gocha has over 10 years of experience in image consulting for the NBA. She has worked for the Orlando Magic cheerleaders, the Miami Heat and Atlanta Hawks dancers as a key hairstylist. She has also earned credits for work done on the sets of H&M and McDonalds commercials, a short film (Fit Arcade Gone Wild) and TV shows such as “Real Housewives of Atlanta” (Bravo), “La La’s Full Court Life” (VH1) and “Kandi’s Wedding” (Bravo). In 2013, she launched Wrecklez (pronounced “reckless”), a line of styling products designed for at-home hair maintenance.